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Monday, April 28, 2008

Google set the online advertising market on fire and since then everybody wants a slice of the market. However, what many failed to realize is that Google succeeded in the online advertising market because of their bleeding edge technology and encouraging Small and Medium Businesses to advertise on their platform. Microsoft, eBay and Yahoo are trying to develop competing platforms for over 4 years now but with very little luck.

However, in the context of India, the scenario is lot different. With pathetic 32 million active Internet users in India [Dec-2007] and lack of awareness amongst SMEs about online advertisement, many startups have adopted and offline marketing approach to SMEs including limited such offering from Google.

Today, Interactive Avenues Marketing Solutions has also launched their online advertising initiative - AdMagnet. Their offerings include Media (planning and buying), Campaign Management, Search (SEM and SEO), Web Design & Creatives, and Interactive Marketing.

The modus operandi of these companies is to have SME clients and market on their behalf on other networks such as Google [SEM and AdSense] and Yahoo! Here is a list of Online Advertising & Marketing companies in India.

Labels: Online-Advertising-1

Published on Monday, April 28, 2008 at 12:28 PM 0 comments

Sunday, April 20, 2008

Internet / Online Advertising Companies

We have compiled the list of Internet / Online Advertising companies in India. The list maybe partial, please feel free to add via comment any companies or startups you know about.

AdChakra.com
AdWinks.com
bcwebwise.com
communicate2.com
dgm-india
id8labs.com
Komli.com
PayPod.com
PinStorm.com
position2.com
Tyroo.com [In association with Yahoo]
WebChutney.com

Labels: Online-Advertising-1