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| Friday, October 23, 2009 |
| Online Jobs + Property Classifieds - Review of the Leaders |
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 Since the economy is beginning to lookup, we would like to review who are the leaders in the Indian online market - especially with reference to Jobs and Property Classifieds.
According to Google Data, Naukri and Magicbricks are the leaders when considering unique visitors and page views. Here is how they stack up.
Online Job Search Portals - Data for Sept-09:
Naukri - 3.5 mn unique visitors and 120 mn page views is the undisputed leader in the market
MonsterIndia - 1.8 mn unique visitors and 45 mn page views stands second
TimesJobs - Last entrant but making good progress with 1.2mn visitors and 21 mn page views
Online Property Classifieds Portals - Data for Sept-09:
99Acres - had 520,000 unique visitors and 9 mn page views.
magicbricks - fighting close to 99acres with 570k unique visitors and 9.9mn page views
indiaproperty - distant 3rd with 350k visitors and 3.2 mn page views
The following chart shows the increase in number of unique customers [companies who pay naukri.com for viewing resumes] QoQ.
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Published on Friday, October 23, 2009 at 8:42 PM  |
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| Wednesday, August 05, 2009 |
| JustDial Gaining at Suleha's Cost in Local Business Search ? |
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I have always been intrigued by the local online search business in the context of Indian market. Sulekha with its YellowPages is a old operator while JustDial is relatively new but has gained continuous traction both Online and through its call center service.
Data suggests that Sulekha has lost traction in the past 12 months. It recorded peak traffic in July 2008 and since then it has halved. [ From 200K unique Visitors / day to 100K Unique visitors / day] For the month of July-09, Sulekha had ~ 3.0 mn unique visitors and 19 mn page views. Data from Alexa suggests that, 42% of Sulekha's visitors are on YellowPages - pro-rated, Sulekha YellowPages had 1.26 mn unique visitors and 8 mn pagviews for the month of July-09.
Compare this to JustDial, pure play local search services provider which recorded 2 mn unique visitors and 29 m pageviews for the month of July-09. JustDial's traffic doubled between Jan-08 and Jan-09.
Its time Sulekha arrest its falling share and also focus on improving its page views [retain customers to the platform] before other specialized search service providers gain traction. |
| Published on Wednesday, August 05, 2009 at 8:02 AM |
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| Saturday, April 04, 2009 |
| Online Advertising Startups List |
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Here is a list of Online Advertising startups operating in India. What I want to know is, how many of you as a Publisher are using these and making money ? Are they really effective ?
- AdChakra - Boasts of some popular sits as clients but not suitable for small publishers
- AdWinks - founded by ibibo, most likely to monetize its own inventory
- AdMagnet - another fish in the sea
- Axill - promoted by NorthGate. Monetizing BharatStudent and other self owned properties. Has some presence with other mid-size publishers
- Guruji - Losing Top Level talent by the day including co-founder. No significant difference in the 2+ years of existence
- IndiAds - In Business since 1999. Doesn't even want to update the copyright notice till 2009. AVOID this company.
- Komli - Clever idea. Acting as a B2B of Advertising networks monetizing inventory from Mid to mega Publishers.
- LastMinuteInventory - Operates across different media platforms. Not really a dedicated Advertising network
- Ozone Media - claims to be leading in India with several corporate names.
- Networkplay - Vertical Ad network once again targeted at Corporates
- PayPod - Site is down at 16:10 IST. Wonder what kind of an Advertising Network they will run.
- Rupizads - Operates in India and Europe
- Tonictag - Another self claimed fastest growing Ad Network without showing any facts
- Tyroo - Funded by Yahoo!
- Vdopia - Video Ads Network
If I have left any, kindly feel free to add a comment and enlighten me. |
| Published on Saturday, April 04, 2009 at 3:52 PM |
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| Online Advertisers - Forgot Security ? Free Tip to Improve. |
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 Internet Advertising Rush - Me too seems to be the mantra in India. Everybody from Guruji.Com [the over hyped local search engine best known to lose top talent] to Vdopia [Videos Ads], Yahoo! wants to the the Google of Advertising in India.
Big Dreams in the Internet World will be realized only by the ability to develop complex algorithms functioning in a massively parallel supercomputing environment with extremely innovative ideas.
Now what concerns me the most is none of the following dozen plus Advertising Startups have thought about user security while designing their systems. Just a month ago it so happened to me that while browsing a website using IE 6, a malware got infected to my Laptop as soon as I clicked on an Advertisement.
Google, the Godfather of internet continues to innovate in partnership with others [WebSense] and has the StopBadware initiative. One sub-system of this initiativ if the SafeBrowsingAPI which is made available to the world to check if the URL a visitor is going to visit is safe or not.
Tip for Non-Innovative Indian Advertising Companies:
Google's AdWords system analyzes the landing page of each online advertise against the SafeBrowsing database to determine if Advertiser is genuinely advertising a product without any malicious intent. Indian Online Advertising Startups must include a check of the landing page using SafeBrowsingAPI and try to give a better consumer experience. If WebChutney had included this API, then they would not have had this problem of Malware |
| Published on at 1:16 PM |
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| Sunday, March 15, 2009 |
| CleverText - Ergonomic SMS Software Gets Recognized in the UK |
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In Jan-09, we had written about a lesser known Indian company - myMobile Ergonomics which has developed an innovative product - SMS Compression + Clever text Completion by Prediction.
myMobile Ergonomics technology was featured in the March issue of the proceedings of "The Ergonomics Society" in the UK. You can read the full text here.[PDF]
The company has also launched Indian Language SMS CleverTexting Software branded as Panini KeyPad available in 11 different languages - Hindi, Kannada, Gujarati, Marathi, Bengali, Telugu, Oriya, Punjabi, Assamese, Punjabi and Tamil. You can try out Panini and let us know the feedback via comment which will be communicated directly to the Product Manager.Labels: Multi-Lingual-SMS-Keypad |
| Published on Sunday, March 15, 2009 at 12:56 PM |
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| Wednesday, February 25, 2009 |
| WebChutney Interactive Agency Infected by Malware |
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WebChutney which claims on its website as the India's No 1 Digital Agency has been listed by Google as suspicious site and visiting the site may harm your computer. Google has an effort for the Web to filter Badware and Malware - StopBadware. Malicious persons have gotten so smart that they just link from a Good site but Google is smarter and detects any such attempts.
While trying to visit iGovernment.in Google's super intelligent broswer Chrome immediately alerted that iGovernment is linking to WebChutney [most likely serving some stuff from WebChutney, could be an Ad] and immediately blocked it by showing this screen.
Further Advisory from Google said,
Of the 788 pages we tested on the site over the past 90 days, 40 page(s) resulted in malicious software being downloaded and installed without user consent. The last time Google visited this site was on 2009-02-15, and the last time suspicious content was found on this site was on 2009-02-15.
You can check out the total advisory captured as a screen shot. To confirm the same I tested again from Google and did get the Warning confirming of infection - this screen shot. |
| Published on Wednesday, February 25, 2009 at 10:27 PM |
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| Tuesday, November 11, 2008 |
| Nimbuzz tie-up with StudiVZ - German Social Network |
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 Nimbuzz - a VoIP, IM and Mobile Communication startup has announced that it will power StudiVZ, the faceBook of GErmany and the largest German speaking social networking site. This will enable StudiVZ users for real time web and mobile communication.
The Nimbuzz powered web and mobile clients is live today for StudiVZ members. The full mobile Nimbuzz portfolio including voice calls, chat, file sharing across popular IM communities will also be available and a link to a bespoke download page will be promoted across the StudiVZ network.
Nimbuzz has entered into a revenue sharing agreement with StudiVZ with income generated from advertisements. Nimbuzz offers a social interaction service combining presence, IM, and VoIP. The free application is available for mobile, PC and Web, enabling calling, instant messaging, file/location sharing across popular IM communities and 23 social networks including Facebook. |
| Published on Tuesday, November 11, 2008 at 11:37 PM |
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| Thursday, November 06, 2008 |
| Subsidized Microsoft Software for Startups |
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 Just last week we saw VCs most successful businessman - John Doerr asking Startups his company has funded to be careful about expenses. Today Microsoft has announced Microsoft BizSpark initiative where in Startups less than 3 years old with less than $1 mn in revenues can join the program and avail almost FREE Microsoft Software for production use.
Startups will have almost FREE access to Windows Client and Server operating system with Microsoft Visual Studio - Programing Language and Tools. They can also use SQL-Server, Exchange Server for e-mails and unified communication development. Additionally they can also avail Microsoft Office suite along with Share Point and Biz Talk Servers.
Enrollmenti s FREE and once you are 3 year old or your revenues cross $1 mn , you pay a $100 exit fee. More details here. Finally the Redmond Giant has woken to competition from Open Source and Free Software Foundation :-) |
| Published on Thursday, November 06, 2008 at 7:03 AM |
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